Writing
Some of these started in a room where something important was being decided. One started in a kitchen in New York. All of them began the same way — with something I couldn't stop thinking about.
Three questions.
What shape are you? The Theory of Moss →
Where does it break? The Undesigned Middle →
What do you build? Built for Every Person →
Training My Dragon
September 2026
Everyone is building personal agents. How I would raise mine: what I would give it on the first day, the four steps of training, and the guarantee still missing.
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A Field Guide to Growing
August 2026
An audience is not a community. What it would take for the largest audience in history to become somewhere people belong, and why the business gets better when it does.
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Waste Time Magnificently
June 2026
Not leisure. Not entertainment. Magnificent waste, time that justifies itself. On belonging, and the occasions that build it.
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What We Mean When We Say Human
May 2026
The three things that make AI trustworthy — and why most organizations haven't designed for them. Judgment. Expertise. Accountability.
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On Finding Miles Davis
May 2026
A photograph on the wall of a kitchen in New York. Four words from a food critic. Daniel Humm, Miles Davis, and the question worth asking before anything gets built.
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