WORK
Designing for real people.Enabling meaningful connections between people & brands. Building moments that matter.
WORK
Designing for real people.Enabling meaningful connections between people & brands. Building moments that matter.
What really gets me excited is the opportunity to create meaningful connections between people and brands through real-time, relevant, intuitive experiences.
Let's start by looking at some recent work.*
* This is not an exhaustive list. It represents my approach to user experience design, and it's impact on the consumer and brand.
Philosophy
Philosophy
I have been leading and motivating multi-disciplined user experience teams, and remain committed to driving innovation through user-centered design.
In my 15+ career, I have focused on crafting the vision and strategy for user experience design and product development for some of the world's most iconic brands like Yahoo!, L'oreal (Skinceuticals), Toyota, Mitsubishi, UCLA, Franklin Templeton, and Adobe.
What has remained the same across time and a diverse range of work and brands is my philosophy:
Good Design is Invisible
Good design is intuitive. It's focused on how people engage. Using content, creative and data-driven insights can create meaningful moments with audiences and, ultimately, build a more connected brand.
Simple is Good
Each project demands the same: How to build something simple and beautiful that engages and inspires action. How to craft experiences that use storytelling to build a connection.
UX + Technology
In today’s New, (Non) Mad-Men Era, the most effective partnership is between Experience Design (inspired by Design Thinking) and Technology. This collaboration is what sparks smart, innovative thinking and successful projects.